Brand transforms. INDEX27 proves it.
INDEX27 · an A27&Co company
DiscoverManifesto
A brand's value must be perceived, and also understood through evidence.
INDEX27 is a proprietary A27&Co initiative to measure and track brand impact. It brings together data, methods and intelligence for a structured reading of strength, perception and evolution.
The goal is to move beyond impressions and create parameters that help compare scenarios, spot opportunities and guide decisions.
In a holding whose thesis is making businesses worth more through brand, INDEX27 is the search for evidence that brand building can, and should, be tracked consistently.
What we do
Fields of work.
- 01
Proprietary indicators
- 02
Research and data
- 03
Brand perception tracking
- 04
Metrics and intelligence for branding decisions
How we work
Method, from start to finish.
- 01
Measure
Audience signals and expert analysis on a single base.
- 02
Compare
Parameters to read scenarios, competitors and progress.
- 03
Track
Recurring readings to watch the brand move over time.
- 04
Decide
Evidence that guides branding investments and choices.
The index 📊
From impression to evidence.
An index of brand contribution to business, so branding conversations happen with data on the table.
Discover INDEX27Backed by the A27&Co partners
Antônio Brocker Junqueira
CEO and Creative Director
Rafael Martins Mies Gomes
Relations and Business Director
Lucas Dornelles Pares
Chief Operating Officer
Emanuel de Aquino
Discovery and Culture Director
Éverton Sbruzzi
Chief Commercial Officer
A27&Co ecosystem
One front, many intelligences.
Each vertical connects with the others to make businesses worth more through brand.
Contact
Shall we measure together?
Your brand's impact can be understood, tracked and proven.